Meeting of the communication and marketing teams of Central Mexico
16 Marist works from the Province of Central Mexico participated in the Conecta+ event, a space for learning and collaboration between the Communications and Marketing teams of the province, which took place in Mexico City from November 12 to 14.
Conecta+ aimed to create synergies between the different Communications and Marketing teams of the province, to continue growing together and communicate the Marist mission more effectively.
For three days, participants acquired new professional tools to enhance their work in an increasingly challenging environment. In the sessions, participants exchanged experiences and best practices, fostered teamwork, reflected on how to improve stories with storytelling, explored the use of AI to create content, and shared ideas on sales and Marist projects.
The meeting was divided into two blocks:
First Block: Connecting with the Marist Essence
The opening day of Conecta+ focused on the core of the Marist identity: its values, mission and differentiators, which make the community’s institutions unique, with the themes of Education, Evangelization and Solidarity. This block of Marist formation allowed the teams to connect on a deeper level with the Marist vision and mission, reflecting on how these principles are reflected in every aspect of their communications and marketing strategies.
Second Block: Training and Professionalization in Communication and Marketing
To meet the goal of connecting better with what is communicated, Conecta+ offered a professional training block in which key topics for the success of its strategies were addressed. The topics were: Sales Techniques, SEO Positioning, Content Creation with AI and Storytelling.