Presentation of the Graphic Identity Manual of Mexico?s Marists

A very important event for the two Marist Provinces of Mexico took place on February 25, the presentation of the institutional image. Brothers José Sánchez of central Mexico Central and Raúl F. Lara of western México, formed a committee to attend to the assignment of the Provincial Councils to carry out the development and implementation of the institutional image manual for Mexico’s Marists. In turn they had the support of the staff of the Marist Animation Centre and an external consultant in the area of organizational communication.

The CEOs of Marist institutions and the responsible for communications were invited to the event. Ninety people from the whole country, including the north and the south, took part.

Brother Ricardo Reynoso, the Provincial of Central Mexico, welcomed the participants and invited them to be open to the change of schemes. The fact that it is necessary to make an effort to make ourselves visible, make clear who we are and what we want to communicate was stressed. To homologate verbal, visual and virtual speeches. Looking after the image and taking care of the way we communicate it, promotes identity, belonging, having a better position in society as a network of Marist Institutions and it is also an opportunity to revitalize the foundational meaning and essence of being a Marist. He then went on to the presentation of the graphical identity manual, prepared by Lic. Juan Francisco Orozco, Marist Animation Center.

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Organizing Team
Mexico Marista